Speak Out October 2020 DIGITAL EDITION FINAL

SP Week 2020

900,000+ reach

On the socials We had some great engagement over the campaign period with more than 900,000 people reached through the varous Association social media platforms. The stats below are for the two- week period from 16-31 August for activity on the Association’s social media channels. Facebook reach : 557,582 Video views: 121,300

BEHIND THE SCENES The Association's Digital Communications Specialist Ian Yorski set up a studio at home to record the popular rubik's cube and jigsaw puzzle video messages that were hightlighted in the Speech Pathology Week campaign for 2020.

Watch the SP Week videos Cube Puzzle Highlights

Twitter reach : 181,500 Video views: 41,447

Instagram reach: 133,876 Video views: 12,593

LinkedIn reach : 38,301 Video views: 5,784

Total campaign reach: 911,259 Total video views : 181,124

Top overall performer The “Communication is more than speech: Everyone communicates in their own way” video a had the highest reach of all the campaign posts on Facebook, reaching 193,600 people with over 4100 reactions, like and shares. Top Tweet The Cube video post on 23 August was retweeted 145 times, and liked 148 times, and had 35,509 video views and 94,557 impressions.

21

October 2020 | Speak Out