Speak Out June 2020

Speech Pathology Week 2020 earns Gold Quill Awards Over a number of Speech Pathology Week campaigns, the Speech Pathology Australia Communications and Marketing team has worked closely with the Melbourne-based public relations firm, Pesel and Carr. That partnership has again paid dividends in more ways than one. After helping the Association to refocus the purpose and aims of Speech Pathology Week, the 2019 campaign was rewarded with two International Association of Business Communicators 2020 Gold Quill Awards. Pesel and Carr’s success came for their work on the Association’s “Communicating with confidence” campaign. The awards came specifically in the ‘Marketing, Advertising and Brand Communication’ and ‘Non-profit Campaign categories’. “This was a highly rewarding campaign not just from a communications perspective, but for its social impact in highlighting something that affects so many Australians,” said Barbara Pesel, Managing Director at Pesel and Carr. “What’s pleasing is we did a lot of research to inform a strategy to improve on the previous year’s campaign and with the support of Speech Pathology Australia implemented our findings to achieve great outcomes.” The Association’s Communication and Marketing team were instrumental in implementing the engagement and communication strategy developed in consultation with Pesel and Carr. Highlights from the campaign included 51 pieces of media coverage, resulting in a reach of 1.27 million (with 98% of coverage including at least one key message) and theme recall almost doubling amongst members. In addition, the Association produced five video case studies (viewed more than 50,000 times), ran a highly successful and engaging social media campaign, which included one posting on Instagram securing over 4400 likes. The ‘eye-chart’ poster and graphic, initiated and designed in-house by the Association, encapsulated the campaign’s key challenge succinctly. That for most Australians, unfortunately, communication disability is out of sight, and out of mind.

Free in-clinic hearing test for children

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An estimated 1 in 10 school children suffer from hearing loss, which left undetected can lead to speech, learning and behavioural problems. The Sound Scouts hearing check is a simple way to identify if a child has a hearing issue, including listening difficulties in noise. The test incorporates the science of a hearing test in a fun interactive game. Evidence based, accessible and delivering immediate results, it’s the perfect in-clinic solution.

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For more than 40 years, IABC’s Gold Quill Awards have

Y O U C A N N O T A L W A Y S SEECOMM U N I C A T I O N D I S A B I L I T Y

The Sound Scouts App is now free to test all Australian school-aged children. Download it today.

recognised excellence in strategic communication worldwide and are acknowledged as one of the most prestigious awards programs in the industry.

www.soundscouts.com.au

Communication disability is invisible to most Australians. Unseen and out-of-sight.

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June 2020 www.speechpathologyaustralia.org.au

Speak Out