JCPSLP Vol 20 No 2 July 2018
(https://wordpress.com/). Wix (https://www.wix.com/) and Square Space (https://www.squarespace.com/) are other good options. Canva (https://www.canva.com/) helps create simple designs from beautiful templates for use online or in the real world. To save time, outsource logo and other design work to freelance designers and artists, via such sites as Fiverr (http://fiverr.com), Upwork (https://www.upwork. com/), Freelancer (https://www.freelancer.com/) and 99 Designs (https://99designs.com.au/). For professional, free slide-deck templates we use www.slidescarnival.comacross our businesses. 7 Tools for online marketing and digital products Hootsuite (https://hootsuite.com/) helps to schedule social media to different platforms, such as Facebook, Twitter, and Instagram. Sick of selling time for money? Consider making resources for sale. Manage your email marketing and digital products (eBooks, therapy resources) with Mailchimp (https://mailchimp.com/), AWeber (https://www. aweber.com) and/or Leadpages (https://www.leadpages. net/). Upload digital products to your own website and commercial platforms like Teachers Pay Teachers (http:// teacherspayteachers.com/). 8 Tools to combat isolation, network and share information Speech Pathology Australia’s Private Practice Member Community is a wonderful Facebook group of over 2,500 Australian speech pathologists, and a great place to share ideas and concerns. For a wider perspective health
business groups such as the “Health Professionals in Business” Facebook group moderated by the energetic Clinic Mastery team (http://www.clinicmastery.com/) provide informative and practical ideas. For “real world” meetups about business issues, think about getting out of the clinic and joining your local chamber of commerce and other local business groups. 9 Tools for video conferencing, webinars, and e-courses For video conferencing , consider Zoom (https://zoom. us/), Skype (https://www.skype.com/en/), Google Hangouts (https://hangouts.google.com/), or Adobe Connect (https://www.adobe.com/products/adobeconnect. html). To make training videos and courses , Camtasia (https://www.techsmith.com/video-editor.html) and Screenflow (https://www.telestream.net/screenflow/store. asp) are both useful tools. Learn how to use them at https://dottotech.com To upload video content , such as e-courses, consider YouTube, Udemy (https://www.udemy.com/) or Teachable (https://teachable.com/). 10 Tools for well-being During short breaks on busy days, my team like to relax with a short meditation via the Calm app (https://www.calm. com/). If you like to exercise to de-stress, then Podrunner (http://www.podrunner.com/) – a podcast allowing you to choose music based on beats per minute – may be for you. Struggling to sleep while worrying about business stuff? Try out the very wacky (but effective) Sleep With Me Podcast, available on iTunes and other podcast platforms.
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JCPSLP Volume 20, Number 2 2018
Journal of Clinical Practice in Speech-Language Pathology
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